What Brings to Positive Behavioral Intention of Transaction Virtual Community Participants? The evidence in the Slovak Republic

• Main Authors: Oliver Velecký, 奧力維
• Other Authors: I-Fei Chen
• Format: Others
• Language: en_US
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/c6ggxp

碩士 === 淡江大學 === 商管學院經營管理全英語碩士學位學程 === 106 === Virtual communities have recorder rapid growth in terms of numbers of participants throughout past few decades. This research aims to cover the issue of virtual community participants in the Slovak Republic to their positive behavioral intentions within the group. This investigation combines the technology acceptance model (TAM), which defines end-users’ behavior towards the usage of information technology with the social identity theory that implements background of psychological factors and their influence on participant’s behavior. The objective is to examine the elements affecting positive behavioral intention of the Slovak transactional virtual community participants. Research findings demonstrate that web service quality influences social identification of Slovak participants within virtual communities. Secondly that social identification and web service quality strengthens behavioral intentions (spread of eWOM, purchase intentions and intention to get information).