Adopting Rhetoric Strategy to Response the Organization Contests: A Study of Mark Zuckerberg

• Main Authors: Kingkarn Srijareon, 黃金樹
• Other Authors: Min-Fen Tu
• Format: Others
• Language: en_US
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/6wsbs9

碩士 === 淡江大學 === 商管學院經營管理全英語碩士學位學程 === 106 === Abstract: This paper investigates the organization contests responding from Facebook CEO, with particular focus on Mark Zuckerberg’s Facebook status from 1 January 2017 to 30 April 2018. The purpose of this paper is to contribute with insights into how Mark Zuckerberg adopting rhetoric strategy to response the organization contests. The specific context of Mark challenges established ideas of social responding about personalized writing style and interactions by highlighting three rhetoric strategies: ethos, logos and pathos. His writing style is a dialog of cause and effect, including supporting examples. However, the use of Facebook as a share of personal stories as well as the company, found that Mark used Ethos, which has the ability to describe simple and easy to understand more than logos and more official than pathos.