The Influence of Corporate Image on Repurchase Intention : The Moderate of Alternatives Attractiveness, Service Recovery and Service Failure Severity.
碩士 === 淡江大學 === 會計學系碩士班 === 106 === In recent years, the service industry has experienced a period of rapid development. Considering the global market, competitive enterprises continue to seek outstanding service quality, customer perceived value, and image, in order to obtain customer loyalty. This...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ka8pe2 |