| Summary: | 碩士 === 淡江大學 === 國際企業學系碩士班 === 106 === After the financial tsunami, the sharing economy rose in Europe and the United States, and the Asian region has gradually become popular recently. It is also known as peer-to-peer economy or collaborative consumption. Reasons why people use shared economic products or services can be viewed as if they want to seek products that are "more valuable, convenient, instant satisfaction, quality control," and must have economic benefits.
This study believes that the use of marketing model will have an impact on the use of behavior, and the aesthetic sense, functional significance, and symbolic meaning of product packaging will also have an effect on the consumer''s willingness to use.
According to the empirical results of this study, the aesthetic sense, functional significance, and symbolic significance all have a positive and significant impact on the evaluation of Ubike’s services.
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