A Study on the Expansion Strategy and Business Model of Chain Hair Salon Industry

• Main Authors: Pei-Tzu Ko, 柯姵慈
• Other Authors: 吳忠敏
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/n6mkm7

碩士 === 國立臺北科技大學 === 管理學院經營管理EMBA專班 === 106 === The brands domestic hairdressers business model has evolved from a traditional family personal business model to a personal studio in a highly competitive environment, and has evolved to operate in a chain-operated manner. Under the conditions of how to improve customer satisfaction and service quality, hairdressing chain operators must actively improve talent cultivation, brand management and exhibition store efficiency in order to face the fierce business environment. This research visits the chain hairdressing industry related industry, from the theoretical and practical aspects, constructs a chain hairdressing shop strategic analysis framework and innovative service business model that considers market customer demand. The target set loss and profit and loss and profitability as the main reference items; most of the business circle survey and site survey. Although the success factors of the exhibition store are related to the business district and the site, the results of this study show that although the business district and site conditions are important, because the exhibition store is a considerable investment, many chain hairdressing industries have withdrawn from the market due to the failure of the exhibition store. It is expected that the chain hairdressing industry will be able to increase the chances of successful exhibitions.