Research on the Development Strategy of the Third Party Payment Industry

• Main Authors: Hsiu-Jung Chen, 陳琇蓉
• Other Authors: Jung-Fa Tsai
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/a4kquf

碩士 === 國立臺北科技大學 === 管理學院經營管理EMBA專班 === 106 === In the current international economic environment, e-commerce activities that span the space-time region by the Internet have gradually changed the traditional business operation model. With the continuous expansion of the online shopping scale, the traditional payment model has been unable to meet the trading needs of both buyers and sellers. There is a new type of electronic payment industry"Third-party payment platform" emerged. The platform provides buyers, sellers with performance guarantee, safe and reliable, fast and convenient services in terms of cash flow and logistics. Early third-party payment is not directly engaged in e-commerce transaction activities, but only provides payment service for the transfer of online shopping platform funds. With the increase in e-commerce transaction opportunities, e-commerce business operators paid by third parties will no longer be confined to a single cash stream trader, but will become a combination of online shopping e-commerce and secured transaction payment activities, and will integrate cash flow and logistics. Information flow and marketing services, serves such as the innovative business model companies. For example: PayPal, a third-party payment company in the United States, was acquired by auction site eBay in 2002 and became a payment tool for the auction station. Later, it separated from eBay and became one of the largest online payment providers in the world. The third-party payment company in China, Alipay, is different. The origin of its establishment was to solve the cash flow transfer and liquidation organization established by Taobao.com to ensure the transaction revenue and expenditure of e-commerce. The third-party payment company in Taiwan, O’Pay, its predecessor is Green World Technology which was started at Network System Integration Service. Third-party payment is a very popular business transaction method in recent years. It is actually an independent third-party organization that provides trading platforms for online activities. When buyers and sellers perform transactions such as shopping and fund delivery on the Internet, in order to avoid the loss of payment funds caused to the buyer by the seller’s credit risk, the payer deposits the funds into a third-party payment company with strong economic strength and commercial reputation. In the electronic account, the third party payment company informs the receiving party to complete the relevant transaction, and after confirmation by the payer, completes the transaction method of all payment activities. For the seller, through the third-party payment platform, it can avoid the risk of failing to receive the buyer’s payment, and at the same time, it can provide the buyer with a variety of payment tools; for the buyer, it can avoid the risk of failing to receive the seller’s goods, and can also protect both quality and quantity of the goods enhances the confidence of online shopping transactions. In terms of buyers and sellers, the third-party payment platform can exercise restraint and supervision, and provide necessary related support. For the banks, the third-party payment platform can expand the scope of business and save A large number of SMEs provide gateway interface development and maintenance costs. The third-party payment platform has been developed for many years. The US-based third-party payment PayPal has been established for 19 years. Alipay in China is also about 13 years old. Taiwan’s third-party payment business is regulated by the “Electronic Payment Agency Management Regulations.” In May 2015, it was only implemented by the announcement of the FSC. Although the market development time is not long, many financial and private companies are already rushing to market. This study will investigate the future development trends of third-party payment in Taiwan by means of questionnaires, will use SWOT and TOWS analysis methods to explore the future development strategies for third-party payment in Taiwan, and provide related conclusions for reference about the third-party payment industry.