The Study of Internet Insurance Industry in China

• Main Authors: Ko-Wei Lin, 林珂緯
• Other Authors: Sen-Kuei Liao
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/mb3r66

碩士 === 國立臺北科技大學 === 管理學院EMBA大上海專班 === 106 === With the development of Internet technology in China in recent years, the Internet has become an important transaction channel in the financial markets. According to the Financial Stability Board, the definition of financial technology (fintech) is the new applications, processes, products, or business models in the financial services industry, composed of one or more complementary financial services and provided as an end-to-end process via the Internet, and it further have impact on financial markets and service mode. In response to the new situation, the insurance companies make vigorous effort to start Internet insurance business. Although Taiwan is in the leadership position of electronic technology and electronic manufacturing industry, the limitation of laws and regulations constraint the development of financial technology. This study is based on the Internet insurance industry in the China. By taking C property insurance company as an example, this study analyses this company how to transfer itself from a traditional insurance company to a company which apply new internet technology to promote their business. This paper also analyzes the design of insurance products, the selection of sales channels, and the breakthrough of business methods to establish the operation strategic in the future and to estimate the possible operating benefits. In this paper, we use PEST analysis to evaluate the industry and examine the case company by integrating internal and external analysis of SWOT （TOWS）. In order to reduce operating costs, we also conduct a research on the practical numbers and make the forecasting on different scenarios. Finally, according to the suggestions and conclusions of the innovative business model in this study, C property insurance company increased revenue by 200% annually.