A Study on the Selling Service Model for Cable and Connector Product

• Main Authors: Jen Kai,Peng, 彭人愷
• Other Authors: Chung-Min Wu, Ph.D.
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/f77vky

碩士 === 國立臺北科技大學 === 管理學院EMBA大上海專班 === 106 === There has been increasingly strong competition in the industry of high-tech electrical products. Competition is even tougher among companies in this area compared with other industries. The challenge comes from the fact thatnew products are launched with short product lifecycle, raw material and key supply base resourcesare with constraints, and there is always demand dynamic from customers. In the meanwhile, with continuous development of few decades,China now is the global leader for product manufacturing. Discussion and research on the B2C model has been one of the main topics. There are fewer study and research in the area of industrial products, especially industrial electrical products. Most of the research on industrial product marketing are based on the perspective of supply side. This research takes a different approach to analyze customer requirement and behavior. Based on the perspective of actual requirement and demand from customers, the study is conducted among end customers of different industries. Analysis is mainly focus on the demand coming from customer side rather than from supply side. We propose a new sales and service model for wire harness product marketing. Through this model, our target is to provide a more efficient and effective way of working for customers from different industries.