A Study on the Involvement and Purchase Intention of Sports Lottery Consumers
碩士 === 國立臺北科技大學 === 管理學院資訊與財金管理EMBA專班 === 106 === On June 5th, 2009, the Legislative Yuan passed the “Sports Lottery Issuance Act”, which requires 90% of the income from the Sports Lottery to go toward sports development funds. The legalization of gambling on sports is expected to provide solid supp...
Main Authors: | Mei-Chin PAN, 潘美晶 |
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Other Authors: | Sung-Shun Weng |
Format: | Others |
Language: | zh-TW |
Published: |
2018
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Online Access: | http://ndltd.ncl.edu.tw/handle/5yuz5m |
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