| Summary: | 碩士 === 國立臺北科技大學 === 管理學院資訊與財金管理EMBA專班 === 106 === Financial products have been developing and evolving to complex in the global market for many years. People buy these products packaging into high profit goods and then suffer big loss because they do not understand these products’ risk and maximum loss. In order to safeguarding consumer rights, imporving business management and following authority’s regulations, now sales institutions must evaluate investor profile before trading.
This study is based on EMBA students and relatives and friends. Through questionnaire survey and correlation, linear regression, and One-way ANOVA analysis by using SPSS 22.0 tools, I found same persons assessed investment risk level at two financial institutions have connections and differences as following:
1.According to the overall statistical results, people’s understanding of financial products and investment risks is still low.
2.Although the average ratings of the investment risk attributes of the two banks are significantly different, they still show a positive and significant relationship.
3.Differences assessment results between two financial institutions are mainly affected by age, occupation, source of funds, expected compensation and loss, investment loss treatment.
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