A Study of Public Acceptance of Wearable Devices – Base on Sports or Fitness Consumer

• Main Authors: Wei-Lun Chang, 張瑋倫
• Other Authors: 陳凱瀛
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/jn3j7e

碩士 === 國立臺北科技大學 === 工業工程與管理系 === 106 === In recent years, along with the promotion of health awareness, the prevalence of sports ethics and the rapid progress of science and technology, smart wear devices used in the fitness industry are becoming more and more popular. In this study, a questionnaire was collected to collect data of people wearing wearable devices. After data collection and empirical analysis were completed, LISREL was used to conduct structural equation modeling (SEM) analysis to test the structure and related hypothesis. After a series of analyses, the results are as follows: (1) Task Technology Fit has positive impact on Perceived Usefulness. (2) Task Technology Fit has positive impact on Perceived Ease of Use. (3) Technology Readiness has positive impact on Perceived Usefulness. (4) Technology Readiness has positive impact on Perceived Ease of Use. (5) Perceived Ease of Use has positive impact on Perceived Usefulness. (6) Perceived Usefulness has positive impact on Attitude Toward Using. (7) Perceived Ease of Use has positive impact on Attitude Toward Using. (8) Attitude Toward Using has positive impact on Behavioral Intention To Use.