A study of fundraising strategy for the social welfare non-profit organization: An example of the Eden Social Welfare Foundation

• Main Authors: WANG, MEI-YUH, 王梅玉
• Other Authors: CHEN, CHIU-CHENG
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/bhr4ha

碩士 === 東海大學 === 第三部門碩士在職專班 === 106 === In Taiwan, the social welfare non-profit organizations constitute most part of the non-profit organizations. From 2006 to 2015, the organization number of the social welfare has increased double. Meanwhile, the registeated fundraising activities has four times growth than before. Compared to other types of non-profit organizations, the social welfare non-profit organizations confront a more competitive fund-raising environment. As a result, to explore the effect of the fund-raising strategies for better donation motivation has turned out as an critical task for the management of social welfare non-profit organizations. The purpose of this study is aimed for “exploring the relation between fund-raising strategies and donation motivation.” Except for literature review, which is used for the exploration of the results of current studies, this study also investigates the related theories and innovative fund-raising strategies for following in-depth interview. The semi-structural interview had implemented that is aimed for exploring the relation between fund-raising strategies and donation motivation. The study result had proved the theories’ statements that support the importance of innovative strategies for fundraising. Furthermore, it summarizes that donation strategies affect the relationship of the four factors of donation motivation theory, which are “egoistic, altruistic, social exchange, and helping behavior.” In the end, based on the result of literature review, this study proposed suggestions for objective organization, and other NPOs for future fundraising activities. Key words: social welfare non-profit organization, innovative fund-raising strategy, donation motivation, case study