Digital Dentistry Innovative Business Model in Dental Clinics--A Case Study of A Company

• Main Authors: TSAI,CHING-FANG, 蔡菁芳
• Other Authors: HSIEH ,TENG-LUNG
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/2u6xn7

碩士 === 東海大學 === 高階經營管理碩士在職專班 === 106 === This study was to explore digital dentistry innovative business model in dental clinics. Digital dentistry is a disruptive innovation business model by using vertical integration to provide single-visit restorations. In this study, the price of digital restoration is estimated to be 24,000 yuan for all-ceramic crowns, 16,000 yuan for Inlay/onlay, and 20,000 yuan for veneer. If the capital funds invested can be recouped for five years, the average annual production of all-ceramic restorations for the first five years is at least 340. Therefore, vertical integration requires a sufficient amount of all-ceramic restorations manufacturing before it is recommended to enter the digital dental market. Through the sensitivity analysis of this study, it is found that the price is the most affected. This study estimates that the price of all-ceramic crowns can't be lower than 20,000 yuan. If you want to take the high-price strategy of all-ceramic crowns of 30,000 yuan, the average annual sales must be at least maintained 150 . It has high barriers to entry into digital dentistry for the dental clinics. Another issue that needs to be considered is that the customer's waiting time service and the process and management of clinical operation also need to make corresponding changes.