| Summary: | 碩士 === 東海大學 === 高階經營管理碩士在職專班 === 106 === This search is based on the case study of motorcycle parts supplier of motorcycle parts manufacturing industry in Taiwan. Case-study company focused their market on the aftermarket. Aftermarket parts can be divided into two categories, which are replacement parts and accessories, and the main characteristic for aftermarket parts is High Mix-Low Volume. Along with the characteristic, motorcycle parts manufacturing industry is a both capital intensive and technique intensive industry, not so many companies can have the full coverage for the various production technique. Therefore, for motorcycle parts manufacturing industry, outsourcing is indeed a sufficient way to create a company’s value of competiveness in the value chain.
By using the case study method, this study is to research the four transforming stages of this specific company: stage one, domestic market and insourcing only; stage two, export market only with both insourcing and outsourcing; stage three, expanding item verity, optimizing outsourcing, applying ABC inventory management and customized PSI (purchasing, sales, and inventory) system, niche products marketing strategy; stage four, fully distributed OEM number database, offering product customization. In different stages corresponding with different business strategies and market strategies correctly, this company turned out to be an integrator in the value chain which is the most valuable and unreplaceable main character. As an integrator, this company created the synergy benefits between the company itself, the outsourcing suppliers and the customers.
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