| Summary: | 碩士 === 東海大學 === 資訊管理學系 === 106 === Big data analysis provides innovative services that bring new business opportunities to enterprises. Given the rise of big data analysis, many companies have begun to build big data analysis systems. However, big data analysis currently has only relevant research at the theoretical, technical, and implementation. The problems arising from the establishment project are rarely discussed. Therefore, this study uses the goal-setting theory to discuss the factors that influence the overall performance of the project in the establishment of the big data analysis system, so that the enterprise can build a big data analysis system can be more smoothly. In this study, questionnaires were used to collect samples. Based on 70 questionnaires, the findings were that (1) the project team's goal commitment has a significant positive moderation on the project goal difficulty and the overall project performance. (2) IT department personnel capacity has a significant positive moderation on the project goal difficulty and the project team’s efforts. This study verifies that in the context of the big data analysis system project team, the goal setting theory is also supported. The research results provide a favorable reference before the company builds a big data analysis system, so as to improve the success rate of the system construction project.
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