| Summary: | 碩士 === 東海大學 === 社會工作學系 === 106 === This paper is mainly about health care volunteers of medical institutions or hospitals in Taichung city, who use instant social networking app (LINE) as their way of communication, out of which volunteer teams from 19 hospitals are interviewed through paper-based questionnaires, with the aim to understand the correlation of how they use the social networking app and the major contents of their communication with their organizational commitment. This paper wishes to set a reference for medical institutions for improved management of volunteer teams.
With proportional sampling based on the number of volunteers of each medical institution or hospital, this study distributed out a total of 400 questionnaires, with 348 (87%) returned questionnaires, out of which 290 (83%) are valid questionnaires.
This study put forward some conclusion as follow:
1.The volunteer teams use instant social networking app as a tool for communicating instrumental, emotional and examination messaging.
2.In using the social networking app, there are differences among volunteers’ gender, the time period of using and the frequency of usage; for communication contents, there is variation in terms of gender, religious belief, education level, the time period of using, daily usage and the frequency of usage among the volunteers; for organizational commitment, volunteers’ religious belief, total years of volunteering, current position held in the volunteer team and work as volunteer committee show different patents of commitment.
3.The use of social networking app shows a positive correlation with the contents of communication and organizational commitment, the communication contents itself has a positive correlation as well with organizational commitment.
4.The usage of social networking app (LINE) among hospital volunteer teams and their communication contents are predictive towards organizational commitment.
This study put forward some discussion, and suggestion as follow:
1.The higher the usage of social networking app (LINE) is contributing towards effective communication and better social interaction among hospital volunteers; when the communication contents consist more of instrumental and emotional messaging, it shows a stronger tendency toward organizational commitment.
2.This paper suggests hospital volunteer teams to establish the specification of using social networking app and to avoid examining messaging irrelevant to volunteering issues within their communication.
Keywords: Medical institutions, volunteer management, social networking app, communication, organizational commitment
|
|---|
