A Study on the Growth Dynamics of Virtual Multi-channel and Physical Channel

碩士 === 東海大學 === 企業管理學系碩士班 === 106 === Consumption model, virtual and physical channel development is changed, retailers try to invest different channel, the contradictory and complementary will happen on multi-channel, the understanding of conflict and how to build a relationship with each other whi...

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Bibliographic Details
Main Authors: LI, HO YIN, 李浩然
Other Authors: TSENG, YA-TSAI
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/c27xfd