The Social Performance of University Social Responsibility Elderly Project:The Perspective of Social Return on Investment

• Main Authors: NEO KOE HSIN, 梁可欣
• Other Authors: HSU, SUE-MING
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/f67n7t

碩士 === 東海大學 === 企業管理學系碩士班 === 106 === The development of corporate social responsibility issues has been increasingly valued by the international community, and its meaning and connotation have been given different definitions. The corporate social responsibility is the responsibility of the corporations to meet the needs of the various stakeholders in the industry and their responsibilities. Corporate Social Responsibility (CSR) is satisfied by pursuing profitability in combination with corporate capabilities and social resources and making relevant contributions to its social environment to meet the needs of relevant stakeholders. In order to strengthen the cooperation between communities and universities in the local area, the Ministry of Education promoted the University Social Responsibility Practice Program in 2006 to implement the University Social Responsibility (USR). The pursuit of profit is not the purpose of the organization but needs to create an increase in its value and efficiency under the premise of sustainable management and talent cultivation. This study uses the Social Return on Investment (SROI) to measure the value of communities and universities in the development of the USR program for the local community, the environment, and the economy, and the social benefits it brings. The service responds to the needs of the local society and evaluates the efficiency of its project plan to measure the effectiveness. It is expected that the research results will be provided to the public or the university itself and the relevant authorities as a decision-making in the future. The results of the study show that the resource of NT 1can generate social value of NT4.40. This conclusion confirms that the communities and universities have bring the positive social benefits in the implementation of the overall policy and those bring positive impact result of policy directions that can be promoted and integrated with community needs.