Consumers Purchasing Sporting Goods Due to Brand Attachment or Endorser Attachment？
碩士 === 東海大學 === 企業管理學系碩士班 === 106 === Recently, As a result of rising awareness of brand management, many companies make efforts to manage the brand image, but also some companies find well-known brand spokesman to attract customer’s attention. But for the brand, a good brand image or a right spokes...
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| Format: | Others |
| Language: | zh-TW |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85sbpu |