| Summary: | 碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士在職專班 === 106 === The purpose of this study is to explore the relationship between tourists' leisure motivation, leisure experience and leisure satisfaction, and to study the tourists who participate in the leisure experience of VILLA landscape farmhouse in Taoyuan area. A total of 263 questionnaires were received and 277 were recovered. After the questionnaires were removed, the effective questionnaires were valid and the valid questionnaires were 87.66%. The data were analyzed by SPSS 22 statistical software, independent sample T test, single factor variance analysis, Pearson product correlation analysis and multiple regression analysis. The study draws the following conclusions:
1. Visitors leisure motivation, leisure experience and leisure satisfaction as a whole and a higher level of all levels. There are significant differences in the social interaction between the different "sex" tourists. There are significant differences in the individual "monthly income" among the leisure motivation, the pressure release and the social interaction. There are significant differences in the leisure experience, the interaction experience and the emotional experience among different "sex" tourists. There are significant differences in the experience of different "monthly income" visitors. There are significant differences in the satisfaction of leisure and satisfaction between the different "sex" tourists and the educational satisfaction. 5. There is a significant positive correlation between leisure motivation, leisure experience and leisure satisfaction as a whole and at all levels. 6. leisure motivation, leisure experience on the leisure satisfaction has a significant positive predictive power.
Finally, the researchers based on the results of the study, for the farmer business and follow-up related research recommendations.
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