Entrepreneurial Path of Women’s Baking Souvenir

• Main Authors: MA,MU-LAN, 馬木蘭
• Other Authors: LIN,HSI-CHUAN
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/x28faa

碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士在職專班 === 106 === The objectives of this research are to investigate the course of entrepreneurship for women’s baking souvenir and to identify the connotation of micro-entrepreneurship in women’s baking souvenir business in order to explore the successful key factors for women micro entrepreneurship (WME). By employing qualitative method, the fieldwork has implemented 7 in-depth semi-structured interviews with 7 professional women in baking businesses. The research concludes: 1.The internal and external business environments for the entrepreneurship of baking souvenir; 2.The motive, traits, and talent of female entrepreneurs in the field of baking souvenir; 3.The challenges and adaptation of female entrepreneurs to set up their own businesses. In summary, inner perseverance and physical support are two important key factors to underpin the course of entrepreneurship for women’s baking souvenir in a fierce and highly competitive market. All recommended factors in this research could test women’s willpower to initiate their own business.