A Study on Marketing Strategy of Snack Foods - An Example of Raisin of Company Z
碩士 === 亞洲大學 === 財務金融學系碩士在職專班 === 106 === This study adopts the qualitative research method and integrates 4Ps of marketing strategy, i.e., product, price, promotion and place, to explore and analyze the sales and marketing strategies of raisin products in a well-known snack food Company Z in central...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5ttc69 |