Development of Digital Convergence Service Industry：Case of FAANG in America

• Main Authors: DENG,RONG-ANN, 鄧榮安
• Other Authors: CHIU, WEN-HONG
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/byb29c

博士 === 亞洲大學 === 經營管理學系 === 106 === The industry is subject to changes in the influence of digital convergence, resulting in corporate transformation, mergers or cooperation. The service form and profit model of the industry have also undergone dramatic changes. However, in the past, the research on digital convergence focused on the development of regulatory policies and infrastructure. On the issues of demand input, the operation mode of digital content and the formation and application of network groups, there is little discussion about the changes in the industry and the transformation of enterprises under the confluence of a systematic view. Based on the literature, this study proposes a three-faceted analysis framework, including infrastructure, content, and social networks. It uses case studies and is based on the top five technology companies in the United States, FAANG, which is Facebook, Apple, Amazon, Netflix, and Google is a case study. The important research findings are that the infrastructure is oriented towards the development of the Internet of Things ecosystem. Secondly, the content is to enhance its community adhesion, and based on its original ecosystem community, further develop new digital content and The development of new business models for the new IoT ecosystem content; third, the social network platform is the foundation of the new economic business model. Finally, the important management implications are provided to provide reference for corporate policy makers and practitioners.