Study of Brand Image, Perceived Value, Brand Attitude, and Purchase Intention – A Study of Point Collection Events at Convenience Stores.
碩士 === 亞洲大學 === 經營管理學系 === 106 === Taiwan’s convenience store industry developed rapidly and is filled with fierce competition with stores releasing a variety of marketing campaigns to attract consumers. The point collection campaigns in convenient stores has been released for more than a decade and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p2n5mr |