| Summary: | 碩士 === 東方設計大學 === 文化創意設計研究所 === 106 === Since the cultural and creative industries were regarded as the fourth driving power in economy, many efforts were put to enhance the soft power of Taiwan in various ways by combining industry, official agency, and university cooperation. However, it can be found that the designs for most of the cultural and creative products are directly copied from the appearances and styles of historical relics, which means they are sold as the derivatives of cultural merchandise. In fact, consumers are not quite aware of the cultural worth, historical backgrounds, or local characteristics which these products stand for, most of them usually purchase these representative products as a souvenir for their tour.
While studying the raw material of the most valuable treasure in National Palace Museum, “Jadeite Cabbage with Insects”, it was not fabricated by the supreme jadeite. Owing to the distinctive techniques and artistic ingenuities of the craftsman, this jadeite was shaped into a familiar ingredient which we can easily get in our daily life. Under the innovative design, this special creation attracts many visitors’ eyes and makes them understand the meaning with ease. This artistry, “Jadeite Cabbage with Insects”, having a high cultural value with its customs, crafts, aesthetics and backgrounds which possesses abundant Chinese cultures. Nevertheless, most of the cultural and creative products which designed by the store in National Palace Museum are ordinarily duplicated according to the styles and profiles of original relics. Also, some products are designed by taking part types of antiques as example. It is obviously deficient in depth and breadth of the products. If products are copied or printed only according to the appearance of “Jadeite Cabbage with Insects”, general consumers will merely purchase the star products while neglecting rest of ones. The worth, preservation, culture, and historicity of the cultural and creative products are determined by translating the cultural elements into fascinating cultural symbol, and then turn it into products by way of creativity and design. Making the valuable treasures of Chinese culture spread to all over the world through mass sharing, experience, and video media methods.
This study concentrates on the cultural and creative products, which sold in National Palace Museum. We have interviewed 15 persons who are proficient in related field in detail, and subsequently make the Miryoku factors which pointed out during the interview as the key elements for questionnaire design according to the Miryoku Engineering’s Evaluation Grid Method . The results of research demonstrate that if the design of cultural and creative products can provide the characteristics of cultural intension, brand value, visual design, and worth of collection, it will be the most consistent with the spirits and meanings for the products. The results of this study can provide some suggestions for devisers to design cultural and creative products in the future.
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