| Summary: | 碩士 === 東方設計大學 === 時尚美妝設計系 === 106 === Entrepreneurship refers to the innovative and profit-creating behavior conducted by entrepreneurs through the combination of different kind of production factors under risks and uncertainties. In Taiwan, micro-enterprise refers to those companies with a number of employee from 4 -10. According to Pan-Asia HR’s research, Beauty and Hairdressing Industry is the second choice of female entrepreneurship.
This paper chooses Hairdressing Industry to conduct qualitative research, through depth interview with the entrepreneurs and the methodology triangulation of their friends, to collect the personality, motivation and process of their entrepreneurship, their interaction with customer and their financial and HR management. Through the induction, analysis and interpretation of the transcripts, we try to give the strategy of sustainable operation.
Based on the transcripts, we noticed that those entrepreneurs have the following personality: (1) serving and caring; (2) innovative and is sensitive to pop culture; (3) introspective and is willing to learn; (4) charming and confident; (5) sincere and is willing to share with their clients. The motivation of their entrepreneurship includes: (1) interest, care for beauty and fulfillment; (2) profit seeking; (3) flexible on work time and place; (4) self-fulfillment. The interaction with clients includes: (1) professional skill; (2) best service; (3) be their friends. Strategy of sustainable operation includes: (1) customer satisfaction; (2) service and specialty; (3) professional skills; (4) sharing and passing down; (5) appropriate decoration and comfortable environment; (6) respected and thoughtful; (7) doing things by themselves; (8) complete management planning which includes: [1] enhance cost analysis and establish SOP to control cost and improve efficiency and profit; [2] pay attention to employee benefits and profession growth. The conclusion of the research could be used as the reference for future entrepreneurs.
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