Study and application of urban visual color in Tamsui

• Main Authors: Hung Yueh-Jen, 洪悅甄
• Other Authors: Liu You-Ying
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/jz5eu8

碩士 === 東方設計大學 === 美術工藝系 === 106 === The shapes and colors of urban landscapes are basic visual elements. The influence of color in the environment on people's visual perception is often greater than that of shapes. According to a previous study, good urban color planning and design can display the city's aesthetic taste, humanistic temperament, and uniqueness. A city carries the common memories of its residents and reflects the current behavioral patterns of life, culture, economy, and politics. Tamsui has experienced changes from aboriginal tribes to the rule of Western powers and Japan and has integrated them all into a unique foreign multiculturalism. With the influence of old and new cultures, the city retains and displays a unique local culture. Color planning helps residents to understand the importance of color in the living environment and its profound and complex cultural role in the urban landscape. Different regions, ethnicities, and religious beliefs lead people to develop different color preferences. The colors presented by a city allow us to determine the cultural characteristics, endemic, and color literacy of residents. Therefore, establishing an exclusive urban color system plan can promote local and community awareness and assist local construction and industrial development to create a good city image. The first stage of this study is based on a literature review and field surveys. Applying the principles of the French scholar Jean Philippe Lenclos, and chose Tamsui's sightseeing walking route as the survey object. Through image collection, a total of 20 people, including experts, residents, and tourists, were interviewed about the image of Tamsui. Then we analyzed the results and developed a local color chart. Furthermore, the evaluation of Miryoku Engineering was employed for the in-depth interview of 15 interviewees. The interview results were summarized into the following four original attractiveness factors in the region: historical and cultural, sightseeing culture, city image, and city vision. The results of the investigation and research found that through consciousness and perception, people creat a common memory of regional emotions and landscapes, while local colors can reflect the context of urban history, cultural commonalities, and characteristics of the times. Finally, in this study, we applied color chart and attraction factors to design three kinds of packaging for local specialty products. By combining local features with cultural colors, the packages encompass application designs with Tamsui image associations and colors, which can serve as a reference for individuals working in the product packaging design industry.