| Summary: | 碩士 === 大仁科技大學 === 文化創意產業研究所 === 106 === In Taiwan, the concept of service among funeral homes focuses on the establishment of hardware facilities due to unfriendly regulations governing the establishment of a funeral home and the effects of psychological factors/taboos on the public. However, with the ever-increasing consumer awareness and encouragement from the media, the socially marginalized mortuary industry is gradually attracting more attention. Funerary services have been developing towards an entrepreneurial operation. This development brings new opportunities to the industry itself. While private organizations and academic institutions continue to promote issues concerning the industry, the government is becoming more active when dealing with the industry. The Mortuary Service Management Act, as currently implemented, was formulated to adapt to the current state of the industry. This study aims to explore how to improve a funeral home’s service quality and its image via creative business strategies-a case study of Taiwan-Zoe. Ultimate care for life is promoted at funeral homes to extend service. To improve the mortuary industry’s image and overcome the not-in-my-backyard syndrome, this study suggests that coordination among religious culture, education and social culture, and the institutionalization of the industry is necessary, in addition to policies promoted by the government.
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