Study on the Marketing Strategy of B&B Owners for Operation and Management : Taking the B&B in Nantou Ching Jing using Online Group Purchase Platform for Example
碩士 === 大仁科技大學 === 休閒事業管理研究所 === 106 === Abstract This study explores the impact of online group purchase industry on the management and marketing strategies of the B&B in Ching Jing area. In-depth interviews were used to collect relevant information and analyze it. This study interviewed 2 B&am...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/f5g88y |