| Summary: | 碩士 === 大仁科技大學 === 休閒事業管理研究所 === 106 === The purpose of this study was to investigate the technological readiness, perceived ease of use, perceived usefulness, satisfaction, subjective norm, perceived behavioral control of the general user of heart rate detection bracelets and the influence of satisfaction structure on continuance intention. This study was investigated and measured by the way of network questionnaire, take the way of convenience sampling, SPSS 20.0 and Smart PLS 2 software are used to analyze and process the questionnaire data. The findings of this research found that: （I） Technology readiness had a significant impact on perceived usefulness, perceived ease of use and satisfaction; （II） Perceived ease of use had a significant impact on perceived usefulness and satisfaction; （III） Perceived usefulness had a significant impact on satisfaction; （IV）Satisfaction, perceived usefulness, and perceived ease of use had a significantly affect continuance intention. （V）Subjective norm did not have a significantly affect continuance intention（VI）Perceived behavioral control had a significantly affect continuance intention. Finally, According to the results of the research data, the author puts forward some specific suggestions on the four dimensions of the technology readiness, perceived ease of use, perceived usefulness, and perceived behavioral control ,provide a reference for future equipment manufacturers for further development. In recent years, the concept of healthy living has become a national sport, the pursuit of a healthy diet and exercise has become the only proper course to take, coupled with the rapid progress of science and technology, along with the smart wearable device, the movement to keep abreast of your physical condition was booming. According to the national health service of the ministry of health and welfare, different physical qualities correspond to heart rate and exercise intensity, Therefore, the heart rate monitor watches provide user movements the Early stage, metaphase, and later stage of the body message through the heart rate, timely feedback on exercise intensity, to achieve the purpose of sports health, lose fat and body sculpting.
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