A Comparative Study of Customer Behaviors in Brand Image and Peer Pressure - Focus on S University
碩士 === 南臺科技大學 === 應用英語系 === 106 === Consumer behavior plays an important role in understanding customers’ motivations and loyalty of brand. Therefore, this paper intends to discuss what kind of factors affect customers to buy products or not. This paper aims to discuss whether brand image and peer p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b4np58 |