| Summary: | 碩士 === 南臺科技大學 === 餐旅管理系 === 106 === The franchised beverage industry is a labor-intensive service industry in Taiwan. In addition to focusing on the uniqueness of beverages, this industry focuses on the of service details and human resource management. This study aims to examine relationships among the employee’s work commitment, job satisfaction, organizational commitment, and intention to quit in the local industry.
Through convenience sampling, employees from pre-identified franchised beverage stores in the Tainan District were administered via paper-based questionnaires. A total of 320 valid responses (85%) were collected for further descriptive statistical analysis and structural equation modeling to test the hypotheses proposed in the research framework. The study findings suggest that work commitment has significantly positive effects on both job satisfaction and organizational commitment, and that job satisfaction has a significantly positive impact on organizational commitment whereas organizational commitment has a significantly negative impact on the intention to quit. Finally, based on the research results, the author provides practical recommendations to both employees and owners in the local industry for future business operations.
Keywords：franchised beverage industry, work commitment, job satisfaction, organizational commitment, intention to quit.
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