The Impact of Consumption Value on Purchase Intention: The Mediating Effect of Brand Authenticity and Brand Love
碩士 === 南臺科技大學 === 行銷與流通管理系 === 106 === This study were attempted to test the relationship of consumption value, brand authenticity, brand love and purchase intention based on the“Value－Attitude－Behavior” Model. This study has conducted total 200 paper-based questionnaires for the consumer who had th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nnkztt |