| Summary: | 碩士 === 南臺科技大學 === 資訊管理系 === 106 === With increasingly intense competition in the industry, enterprises pay attention to value co-creation with participants. They obtain the required value by interacting with the participants and meeting the demands of consumers in the target market. In the past literature, there has been a dearth of empirical studies on cognitive co-creation, from an enterprise perspective. The process of value co-creation and its effect on businesses in Taiwan, from an enterprise perspective, will be analyzed through case studies. Additionally, the methods involved in conducting case interviews and content analysis will be discussed in this study. The goal of research includes the following: (1) understanding the motivation of co-creation, (2) discussing the process of co-creation, (3) analyzing the benefits of and obstacles to co-creation, and (4) exploring the opportunities and the directions of cooperation in the future between enterprises and participants. The results show that enterprises are motivated to co-create by obtaining information, strengthening customer experience, creating competitive products, and establishing brand awareness. Co-design, co-production, co-consumption, co-experience, and co-creation are the forms of value co-creation between enterprises and participants, such as consumers, partners, and other influencers. In co-creation, the relationship between the companies and partners is maintained through the various communication platforms, such as digital applications, tools, and physical resources. The benefits produced by co-creation include economic, social, and environmental benefits. However, co-creation faces obstacles, such as insufficient budget, misunderstanding, backward technology, and scheduling conflicts. Overall, the study shows that enterprises can enhance competitiveness through value co-creation with participants and by collaborating with the latter for conducting complementary activities. The research about value co-creation can be a good reference to enterprises in Taiwan.
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