| Summary: | 碩士 === 南臺科技大學 === 商管專業學院 === 106 === This thesis has one clear objective, to combine the accumulated knowledge learned during my studies to build a successful business able to create value, here in Taiwan.
The opportunity to be a student member of the double master program between France and Taiwan has stimulated my will to work in Taiwan in the future, open my own business to work for myself, and link those two countries. It’s a student challenge and a young man dream, the plan to establish a valuable company relying on concepts and ideas received during my student formation, with French and Taiwanese products, in the Formose island, a country in which I feel now deeply linked. This Business Plan isn’t just about money, it’s also a bridge between France and Taiwan, it’s a project to share and exchange culture, it’s a plan for my future, it’s an idea coming from a passion for high quality products and a guideline for my wish to be a future entrepreneur.
From these feelings, has emerged the idea to open a Wine & Beer Bar in Tainan city. This motivation comes from one reason, which is my perception of Taiwanese beer and wine environment.
To convert this dream into a real valuable company, I’m conducting a qualitative research. I am going to build my research on a solid literature review, analyzing and describing each successful keys of a business plan to open and manage an efficient company. I will also collect data from several interviews from professionals working in a similar environment to build an operational strategy in terms of marketing, and to conduct a viable financial analysis. The final purpose of the study is to gather the marketing, management and financial keys of success, relying on a substantial market analysis to make this project become a functional company able to create value.
Keywords: Business Plan, Market Analysis, Marketing, Management, Finance, Beer market, Wine market
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