The Study of Digital Financial Promotion on Consumption Acceptance

• Main Authors: Shih-Cheng Hung, 洪世誠
• Other Authors: 李勝榮
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/447662

碩士 === 樹德科技大學 === 金融系碩士班 === 106 === The Study of Digital Financial Promotion on Consumption Acceptance Student：Shih-Cheng Hung Advisors：Dr.Sheng-Jung Li ABSTRACT With the advancement of science and technology, the Internet has driven the development of e-commerce in all walks of life. Everyone with a smart phone and mobile can use the communication software APP Call or video with friends. As the behavior of consumers changes with the advancement of technology, banks have also evolved from traditional physical banks to digital financial banks that are not limited by space and time. With the advancement of digital finance, the banking transformation digital financial era is coming, and many banking-related businesses can be handled through online banking services. This trend is called “Digital Financial BANK 3.0”. In this study, a total of 226 questionnaires were collected for digital financial promotion. The overall recovery rate was 75%. The research results shows as follows: 1. The impact of digital financial convenience on public acceptance is positive. 2. The timeliness of digital finance has a positive impact on public acceptance. 3. The impact of digital financial service quality on public acceptance is positive. Keywords: Digital Finance, BANK 3.0, Traditional Finance.