| Summary: | 博士 === 世新大學 === 傳播研究所(含博士學位學程) === 106 === Mediatization is now considered as a part of a broader paradigm shift within media and communication research. In this context, the current research attempts to find a new approach to a diachronic study of sub-culture from the perspective of mediatization. More specifically, it aims at constructing a universal theoretical model to study sub-cultures, which not only allows us to understand the change of communication and media during a particular period of time, but also to capture long-term interrelation processes between media, social and cultural change. The Chinese Hip Hop culture has been selected as the subject of empirical research. We observe how mediatization and commercialization as two kinds of metaprocesses have contributed to the mediatized world of “the Chinese underground Rap”. Results show that over the past three decades, there were three mediated waves – the wave of mechanization, the wave of electrification and the wave from electrification to datafication. As a result, “the Chinese underground Rap” went mainstream because of a media event triggered by an online variety show. To sum up, this dissertation conducts an empirical and reflective research based on the theoretical model of communicative figurations invented by Hepp et al.; and moreover, it explores how the mediatization theory can be applied to the study of sub-cultures.
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