A Study of Heavy User Experiences of Over-the-top Platforms

• Main Authors: CHANG, EN-CHI, 張恩齊
• Other Authors: HUANG, CHAO-MOU
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/jyy62r

碩士 === 世新大學 === 資訊傳播學研究所(含碩專班) === 106 === In recent years, according to the highly-developed Internet, besides watching TV and renting DVDs, there are several Over-the-top (OTT) Platforms rising to provide more flexible and diverse viewing choices. There are a group of people; they spent much more time on OTT platforms than general people. We called them OTT Platform heavy user. In hence, they have abundant user experiences. By doing this research, I want to know their using patterns, and how they share their experience. OTT platforms are new things in Internet development, in addition to reference User Experience related studies; this research will also reference Diffusion of Innovation theory. After the interview, we can divide OTT platforms into two types, which are free or paid. They have their own advantages and disadvantages. Respondents will switch between different platforms based on their ideas and using conditons. They also replied that when talking about features and interface designs, they will focus on how to know videos information effectively, and to find what they want to watch efficiently. During these long-term using circumstances, these heavy users have cultivated their own using ways and habits, to achieve their goals. Once they have their own experiences, respondents will share with others through online community, oral communications, or commentary strings. But according to the relationship and where they share, there will be different sharing ways and contents. The impact with these experiences of sharing will vary from person to person.