Investigating the Greenwashing Marketing in Food Industry in Southern China: an Analysis of Four Top Brand Enterprises
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 106 === With the development of economy and society, food safety are becoming more and more important to the people of China. Some of them seize this opportunity by using health as the selling point, they launched new products which made consumers believed they...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/z2wgvd |