Revitalizing an Ageing Brand via the Use of Microfilm Advertising: The Case Study of Uni-Noodle “House of Little Moments”
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 106 === By employing the microfilm promotional film “House of Little Moments” produced by Uni-Noodle, this thesis Uni-Noodle examines how to revitalize an ageing brand in a marketing campaign. Uni-president has enjoyed being part of nostalgic memories of Taiwan, bu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nteu3m |