| Summary: | 碩士 === 世新大學 === 企業管理研究所(含碩專班) === 106 === The purpose of this study is to explore the influence factors of volunteer service willingness and job satisfaction. The research subjects are lifeguards and lifeguard’s coach of the Rrepublic of China Red Cross Society (ROCRCS). The results found that the higher organizational identity, the higher job autonomy, the higher peer sup-port and the higher family support gave the volunteers higher job satisfaction. The higher organizational identity, the higher job autonomy, and the higher family sup-port kept the volunteers higher willingness of keeping service in ROCRCS. Although job satisfaction is positively correlated with willingness of keeping service, however, no matter the level of job satisfaction, organizational identity, job autonomy, peer support and the family support do not increase the degree of willingness of keeping service. The finding points out that peer support does not affect volunteers’ willing-ness of keeping service, which coincides with ROCRCS current operating situation, which the connection between the Headquarter and branches is quite loose. There-fore, in order to increase the social influences and service dimensions of the ROCRCS, the research suggests that ROCRCS should increase the interaction and cooperation between the Headquarter with branches as well as branches with braches. For instance, increasing friendship activities, training, or group completion between intra originations create more connection between volunteers. With more connection between volunteers can create higher peer support and produce higher willingness of keeping service in ROCRCS.
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