Applying Clustering Technology to Construct Financial Cross Selling Model
碩士 === 東吳大學 === 資訊管理學系 === 106 === The measurement of customer lifetime value is important because it is used as a metric in evaluating decisions in the context of customer relationship management. The main goal in this research is bank customer’s segmentation by discovering the transactional relati...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85az27 |