Study on the Development Trend and Brand Value of Top 100 Brands in China

碩士 === 東吳大學 === 國際經營與貿易學系 === 106 === As the trade and economic competition around the globe increases, brand image has grown its importance for the enterprise. In recent years, China has risen its’ influence in the international market and also has changed the economic and trade landscape of th...

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Bibliographic Details
Main Authors: LIAO, SHU-HUI, 廖淑蕙
Other Authors: SUN, MEI-JUI
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/rw84t3