The Effects of Product Categories, Brand Alliance Fitness and Personality Traits on Customer’s Brand Attitude and Purchase Intentions: A Case of Spotify
碩士 === 東吳大學 === 企業管理學系 === 106 === In recent years, streaming music platforms have gradually replaced physical album and changed the way people listen to music. Spotify is taking the lead in the streaming music industry with a monthly active users up to 170 million, and more than 75 million subscrib...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/kjr5vh |