The impact of Corporate Social Responsibility on Corporate Performance –Corporate Reputation as mediator

• Main Authors: Yu, Jia-Jhen, 余家榛
• Other Authors: Cheng,Chun-Yun
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/26743p

碩士 === 東吳大學 === 企業管理學系 === 106 === The intensity of competition has increased in recent years. In order to achieve short-term performance, managers are not responsible to stakeholders. Their misbehavior causes serious social problems, not only increase social costs, but also damage interests of stakeholders. This violation of business ethics affect corporate reputation and arouse the public’s attention to Corporate Social Responsibility (CSR). Therefore, the impact of CSR on corporate performance has been the topic of great concern to scholars. Corporate Reputation (CR) is one of the most important core resources of firms. It represents public recognition and trust to accumulating by the firm in their long term business activities. Good reputation can be recognized by society to get good credit; negative reputation such as deception, counterfeiting, forgery makes the firm to get bad credit and negative review. Few researchs took corporate reputation as a mediator between CSR and corporate performance. In order to make up for the research gap, this study uses 50 firms selected from Top100 company and Most Admired Company Survey by CommonWealth Magazine as research samples, and collect financial related variables from TEJ database, to explore the relationship among variables. 　　The empirical results are as follows: (1) CSR has a positive relationship with CR, hypothesis 1 supported. (2) The relationship between CR and corporate performance varies with three indicators：ROA and ROE have positive relationship with CR, but Tobin's Q does not. The results partially support hypothesis 2. (3) The relationship between CSR and corporate performance varies with three indicators: only ROA has a positive relationship with CSR, but ROE and Tobin's Q do not. The results partially support Hypothesis 3 (4) CR as mediator between CSR and corporate performance: ROA has a positive relationship with CSR, but ROE and Tobin's Q do not. When CR is adopted as mediator, ROA and Tobin's Q have a partial mediating effect and ROE has a complete mediating effect between CSR and corporate performance. The results support hypothesis 4.