| Summary: | 碩士 === 實踐大學 === 企業管理學系碩士在職專班 === 106 === Corporate social responsibility (CSR) reports primarily include corporations’ social responsibilities and ideas about sustainability. Sustainable developments are closely related to environmental issues. How should the world be developed sustainably? That depends mainly on how corporations offer their policies, planning, and actions about environmental sustainability. However, for a vast majority of corporation owners, to improve environmental sustainability under current models invariably requires them first to invest more corporate resources. Therefore, cost considerations often cause such sustainability topics to be constrained or even overlooked.
This research studied broadly-defined service industries from which we selected the social responsibility reports of four companies. These four companies are independent or non-independent publishers. Based on the analyses of the effects of sustainability actions on corporate management and the personal experience of the researcher, this research infers that investments in improving energy equipment deliver results more quickly in the short run. But for the long term, investments in employee training and actions to conserve energy deliver more lasting improvements. Promoting environmental sustainability leads to corporate actions, to benefit the corporation, to improve the corporate image, and to elevated its brand value. These are meaningful and lasting benefits for the corporation. Even though government rules and regulations mandate improvements, it is the interested parties that exert direct or indirect influence on the industry. Therefore, if corporations can put their sustainability ideals into action, they stand to benefit from the result over the long term and to lay a solid foundation for environmental sustainability. If business policies, planning, and execution--the three aspects of environmental sustainability policy--can be joined by the aspect of corporate earning as topics to be discussed, it is proof that environmental sustainability positively influence how the corporation is run. If a conglomerate can elevate the hierarchical level of the executive responsible for environmental sustainability and make senior management directly supervise the extent and scope of the conglomerate’s promotion of environmental sustainability, it would be even easier to advance the conglomerate to a new milestone and to speed up the elevation of corporate image and business value. This similarly directly affects the interested parties’ trust in the corporation and improves business opportunities for the corporation. Therefore, there is really no reason why businesses should not undertake to support sustainable developments.
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