A Study of Relationship on Experiential Marketing, Service Innovation, and Customer Loyalty - The Case of Vitality
碩士 === 實踐大學 === 財務金融學系碩士班 === 106 === Here comes the Experiential Economy Time. Consumers now are very value the experience when consuming. This study aims at understanding the relationship on experiential marketing, service innovation, insurance consumer satisfaction and customer loyalty. Sending o...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/67r4vg |