| Summary: | 碩士 === 靜宜大學 === 管理碩士在職專班 === 106 === According to the report of 2018 Business Times A6, the reporter, Xiaofuting of Zhen-Jin-Babai, in 2017, Taiwan's clip-doll machine store has grown by more than 1000 in just one year, and its revenue has approached NT$800 million, and its growth and quantity have not lost to 7-11, Convenience Store and Family Convenience Stores. This study has conducted a direct face-to face questionnaire interview with the players of the clip-doll and analyzed the player's characteristics as follows:
1, The players who are found in clip-doll store are actually playing the clip-doll and are asked to help this study to do five personality trait questionnaires. This study will find out whether the players in the five personality traits are in a particular personality trait intention? Research results: 70% of the players are agreeableness persons.
2. Often in the news media or magazines, and even in movies segments showing that “ there will be small fortunate feelings by clip-on the doll, and this type of small fortunate feeling has healing effects”; This study has used the way of interviews to verify the players who have clip-on the doll or merchandise are indeed in the perceptive feeling of a small fortunate.
3. Many studies have often heard of internet addiction and game indulging. Therefore, this research is very curious whether the clip-on doll players will also be addicted to clip-on doll entertainment. Therefore, this study also uses the direct-interviews to collect data on players’ indulging degree and summarizes that the players will be slightly addicted to clip-doll entertainment due to their small fortunate feeling.
4. In the end, this study wanted to investigate whether the clip-on doll players would constantly go to the busy store and revisited. Because this study has found that the people in the certain shops are always crowded and endless , but some stores are deserted. This study has interviewed the clip-doll players who revisited the store and has concluded that the players do have the small fortunate perception feeling and will be slightly addicted to clip-on doll, and eventually revisited to the original store.
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