The Correlation Study between Perceived Infant Center Quality and Retention of Childcare Center with Parents of One Infant Center

• Main Authors: CHOU, PAO-CHU, 周寶珠
• Other Authors: KUO, JING-HOUNG
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/c6d4x9

碩士 === 中國文化大學 === 青少年兒童福利碩士學位學程 === 106 === The purpose of this study is to explore the factors that affect the final decision of study in the same system kindergartens for parents who are enrolled in baby care centers, and then find out ways to encourage parents to increase their willingness to continue their studies. The study conducted questionnaire surveys and focus interviews with parents of schoolchildren attending the Garden Baby Care Center in New Taipei City. A total of 60 questionnaires were sent out from the questionnaire, and 51 were recovered. The response rate was 85% and the effective rate was 100%. The focus interviews were divided into two groups, with willingness and no willingness to continue reading. There were 6 parents in the “with willingness of continue to study” group and 9 parents in the “without willingness of continue to study” group. The conclusions of this study are as follows: 1. The expectation of the quality of the kindergarten for the parents whose child study in the baby center includes the quality of the education, the relationship between parents and teachers, and environmental facilities. 2. The willingness to continue study in the kindergarten of the same system for the parents whose child study in the baby center has a significant positive correlation with the satisfaction of the parents in the baby care center. 3. The satisfaction of the parents in the baby care center has a significant positive correlation with the expectation of the service quality of the kindergarten. 4. Using the P.Z.B. service quality gap model, respond to the 11 questions raised by parents in the focus discussion.