| Summary: | 碩士 === 中國文化大學 === 全球品牌與行銷碩士在職學位學程 === 106 === The benefits of supplier involvement in new product development (NPD) perfor
mance outcomes are well recognized. It is important for firms to understand the perfor
mance implications of different dimensions of supplier involvement in NPD. Yet, the
current literature tends to conceptualize supplier involvement in NPD as an unidimen
sional construct, resulting in the knowledge gap in terms of supplier collaborative man
agement.
Therefore, by using comprehensive literature review, this study developed con
ceptual architecture includes two major aspects, supplier involvement in information
sharing and supplier involvement in co-development, associated with characteristic dif
ference. Furthermore in analysis of performance impact by the two aspects. Importantly,
this study articulates, the NPD of enterprises, using supplier involvement in information
sharing and supplier involvement in co-development, can improve both product innova
tion and product quality. In the other hand, supplier involvement in information sharing
and supplier involvement in co-development do not have a significant impact on prod
uct time to market. The notions of this research offer managerial implications to suppli
er management and collaborating for performance of NPD.
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